It's target audience is definately for people who are busy and want something playing in the background. Now, the only local features are a regional drive-time show and local news headlines, travel and weather. Many previous radio presenters of Heart and of the local radio stations it bought out, lost their jobs. In 2010, and again in 2019, the network was critically simplified, meaning less local programming for the previously-33 Heart-branded radio stations.Īs of 2019, due to relaxation of local content obligations by OFCOM (UK media regulator), Heart has just five regional variations in England andĪ single national breakfast show. The name and brand has since been adopted by many other radio stations across the UK,Īs a concequence of take-overs and agreements.

It started life in 1994 in the West Midlands on 100.7 FM. Is 25-60 year-olds, who either work or stay-at-home, normally women. Heart Radio (referred to on-air as 'Heart') is a national radio network made up of many local out-puts. Crawley Devon (Barnstaple & North Devon) Devon (Exeter) Devon (Plymouth & South Devon) Devon (Totnes & South Hams) Devon (Torbay) Dorset East Midlands Essex (Chelmsford) Essex (Colchester) Essex (Harlow) Gloucestershire Hampshire Hertfordshire Kent London Milton Keynes Norfolk Northamptonshire North West England North West England (Cumbria) Oxfordshire Peterborough Scotland (East) Scotland (West) Somerset Suffolk Sussex Teesside Tyne & Wear Wales (North) Wales (South) Wales (West) West Midlands Wiltshire Yorkshire

Heart radio station